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Do you want to maximize the number of leads your digital marketing campaign produces?
A landing page is key for any business looking to take its online marketing conversion rate to the next level.
Before you invest in building a landing page, it’s important to know what goes into creating one and how much does a landing page typically costs.
In this blog post, we will delve into understanding all aspects of what it takes to build an effective and successful landing page including its features, development costs, and how you can save money on your project.
Common Landing Page Pricing Questions
Landing pages are an essential tool for businesses to drive conversions and generate leads. However, pricing for landing pages can be a bit of a mystery for those who are new to the game.
It's important to understand what factors go into landing page pricing and what you can expect to pay. Some common questions that we will answer include:
How much does it cost to create a landing page?
Does the price vary depending on the type of landing page?
What is the best place to get my landing page made?
Using the info in this guide, you can make informed decisions when it comes to investing in the success of your business.
Cost of a Landing Page – Key Info
When it comes to building a website, it's important to consider the cost of your landing pages.
A landing page is a standalone web page designed specifically to generate leads or direct visitors to a specific action.
The cost of a landing page can vary depending on the complexity of the design and the functionality required. For a basic landing page, you can expect to pay between $300 to $500, while a more complex page, such as one that includes forms, videos, or e-commerce capabilities, can cost upwards of $1,500.
It's important to remember that the cost of a landing page is an investment in your business's online presence, and a well-designed landing page can generate significant returns in terms of increased engagement and conversions.
Landing Page Creation Options & Costs
There are a variety of options to choose from depending on your needs and budget.
One of the most popular choices is using a landing page builder platform, such as Leadpages or Instapage. These platforms offer a user-friendly interface with drag and drop features to easily create and customize your landing page. However, they often come with a subscription fee.
Another option is hiring a professional web designer, freelancer, or agency to create a custom landing page for you, which can provide a more tailored solution but can be more costly. Ultimately, the choice comes down to your specific needs and budget, but there are plenty of options out there to help you create an effective landing page.
Cost of a Landing Page Using a Landing Page Builder
Using a landing page builder can save you time and money compared to using a freelancer or agency. With many options on the market, choosing the right one can seem daunting. However, most of these builders operate on a subscription basis, which can range from free to a few hundred dollars a year.
While it may be tempting to go for the free option, keep in mind that you may not have access to all the necessary features needed for a successful landing page. Investing a little bit of money can go a long way in creating an effective and visually appealing landing page.
Advantages of Using a Landing Page Builder:
If you're looking to improve your online marketing efforts, using a landing page builder can be a game-changer.
With a landing page builder, you can easily create custom pages that are tailored to your audience and their needs. This means you can create targeted pages for different campaigns, products, or services.
Plus, landing pages are designed to convert visitors into leads or customers, so you can see a higher ROI on your marketing campaigns.
Another major advantage of using a landing page builder is that it's incredibly easy to use, even if you're not a tech-savvy individual. Most landing page builders come with drag and drop functionality or other user-friendly features, meaning you can create professional-looking pages without any coding skills.
Overall, using a landing page builder is an excellent way to level up your online marketing efforts and see better results.
#1. Cost-Effective
Using a landing page builder or building one yourself on your website can be a cost effective means of increasing conversion rates from your marketing campaigns.
#2. Easy Set Up
Most landing page builders are easy to use, and come with simple features that most people can understand fairly quickly.
#3. Quick Development
Landing pages can be built quickly on your own time, typically taking an afternoon on a free day to get a simple one running.
#4. Try Before You Buy
Landing pages can be built quickly on your own time, typically taking an afternoon on a free day to get a simple one running.
Disadvantages of Using a Landing Page Builder:
Although landing page builders appear to be an easy and accessible option for designing web pages, they come with their disadvantages.
One of the main drawbacks is the limited level of customization available with most builders. The templates provided by them are often inflexible and can hinder your creativity, causing your landing pages to look generic and unremarkable.
Additionally, using a landing page builder often means that you have to rely on their servers to host your pages, which can result in slow loading times and poor SEO. Another concern with using a landing page builder is the possibility of vendor lock-in, where you become dependent on the software, making it challenging to move your web pages to another platform.
Considering these drawbacks, it's essential to weigh the pros and cons before deciding whether to use a landing page builder for your website.
#1. Limited Customization & Uniqueness
Many landing page builders are simplified for ease of use, but may not have all the features you want available.
#2. Time-Consuming
Landing pages can be built quickly on your own time, typically taking an afternoon on a free day to get a simple one running.
#3. Poor Performance
Depending on the platform you build on, it may be slow, create time-out issues with your viewers, or cause a higher bounce-rate due to load times.
#4. Your Landing Page May Not Convert Viewers At A High Rate
If you don't have an idea of what your landing page should look like to be optimized in order to convert your visitors into customers, you may actually lose money by going the cheaper route instead of spending money to build something that actually converts.
What should I include on my landing page?
When it comes to designing a landing page, it's important to keep in mind the elements that will make it effective.
Firstly, ensure that your headline is clear and attention-grabbing, as this will be the first thing visitors see.
Next, include a call-to-action button that stands out and compels visitors to take action. Your landing page should also have a clear value proposition, communicating what your product or service does and how it benefits the customer.
Other important elements include social proof, such as customer testimonials or trust badges, and a visually appealing design that is easy to navigate. By focusing on these key elements, you can create a landing page that effectively converts visitors into customers.
10 tips for creating the best landing pages on DIY style
We've compiled 10 tips that will help you create engaging landing pages that won't break the bank. By implementing these tips, you'll be able to create landing pages that will captivate your audience and increase conversions.
- Choose an attractive, modern design for your landing page.
- Clearly state the purpose of your landing page and what visitors can expect to find there.
- Test different versions of the landing page to see which layout works best for conversions.
- Include a clear call to action (CTA) on the landing page that stands out from the rest of the content.
- Make sure your CTA is short and concise so users understand what they need to do next.
- Use engaging visuals such as images, videos, or infographics to draw attention to your product or service and make it more compelling.
- Ensure all navigation links are easy to access so visitors don’t get lost while browsing your website.
- Utilize persuasive copywriting techniques in your headlines, subheadings and body copy that grabs user attention and encourages them to take action quickly.
- Optimize your landing page for mobile devices so it renders correctly on any device type used by customers and prospects.
- Measure key performance indicators (KPIs) such as conversion rate, traffic, engagement time on page etc., in order to optimize the success of your landing page over time.
Cost of a Landing Page Using a Freelancer
The cost of a landing page using a freelancer will vary depending on the specific freelancer you choose.
There are some general factors to keep in mind.
Freelancers often charge by the hour, but some may offer a flat rate for the entire project. Additionally, the scope of the project, complexity of the design, and the level of experience of the freelancer can all impact the cost.
It's important to do your research and find a freelancer whose price aligns with your budget and whose portfolio aligns with your vision for your landing page.
Some overseas freelancers can charge as low as $10/hour. High end US-based freelancers can go all the way up to $100/hour or more. Make sure to check over their previous work, and check their reviews if you are hiring them on a site such as Fiverr or Upwork.
While it may require some investment upfront, a well-designed landing page can ultimately drive traffic to your website and boost business.
Advantages of Using a Landing Page Freelancer:
Designing and coding a landing page can be a time-consuming and complicated process.
That's where a landing page freelancer comes in.
By hiring a freelancer, you can take advantage of their expertise and reduce the stress of managing the process yourself.
Plus, a freelancer gives you the flexibility to work with someone who has experience in your industry or niche, ensuring that your landing page resonates with your target audience. Freelancers are the in between of do it yourself and hiring an agency.
The cost of a freelancer will be less than an agency, but the level of experience the freelancer has could be less than the agency's team. Overall, working with a landing page freelancer can be a cost-effective way to achieve your online marketing goals, and choosing the right freelancer for building your landing page can be a wise investment.
#1. Affordable Service
If you're on a tight budget, finding affordable services is a top priority.
Fortunately, there are many freelancers that offer affordable services without sacrificing quality.
Research online and compare prices and work from different freelancers. With a little bit of research and patience, you can findan affordable freelancer who provides quality work.
#2. One-Person Job
Getting a landing page made by one person makes communication and expectation setting simple, and helps keep costs down.
#3. Easily Contactable
Most freelancers are at most one message or email away. Freelancers know they must be "quick on the draw" and jump on opportunities given to them. Many freelancers are eager to get started on your project. Agencies typically have a longer process, usually requiring a couple meetings to get your project off the ground.
Disadvantages of Using a Landing Page Freelancer
While hiring a freelancer to create a landing page may seem like a cost-effective solution, there are several disadvantages to consider.
Firstly, not all freelancers possess the same level of expertise and may not understand the nuances of designing a successful landing page. This could result in a page that looks unprofessional, confusing, or fails to convert visitors into customers.
Additionally, working with a freelancer can be time-consuming, especially if they have other clients or projects to work on simultaneously.
Communication may also be challenging if there is a language barrier, leading to misunderstandings about the project's scope and goals.
Finally, if the freelancer is not readily available for revisions or updates, it can significantly delay the launch of your landing page, potentially impacting your marketing efforts.
#1. It Can Be Hard to Find the Best Freelancers
When it comes to finding the best freelancers, it can be quite challenging. With so many options available, it can be hard to know where to start.
However, taking the time to do some research and ask for referrals can go a long way in finding top-notch freelancers. Freelance platforms, such as Upwork and Fiverr, can also be helpful resources.
It's important to thoroughly read freelancers' profiles and reviews, and to communicate clearly with them about your project requirements and expectations. Don't be afraid to ask for samples of their work or to negotiate rates.
#2. No Contractual Terms
It's important to understand that when there are no contractual terms, there is no legally binding agreement between parties. This means that there are no clear expectations or obligations for either party to fulfill.
While it may seem like a casual agreement can save time and money, it can actually lead to misunderstandings and even disputes.
Without specific terms outlined in a contract, it can be difficult to determine what each party is responsible for and what remedies are available if one party fails to hold up their end of the bargain.
It's essential to carefully consider the potential consequences and seek professional legal advice before entering into any arrangement without contractual terms.
#3. They Can Walk-Out at Anytime
Freelancers have the ability to walk out on you at anytime. With no binding contract, when they feel their work is done, they may just leave. Make sure you find a freelancer that you feel you can trust.
How Much Does it Cost?
Freelancers typically charge by the hour, and will give you a project estimate upfront. On the low end, some charge $10/hour. On the high end, the top of the line freelancers will charge $100/hour or more. Make sure to shop around, and get a clear estimate of total price before committing to anyone. One freelancer may say the job will take them 10 hours, while another can accomplish the job in 5.
Where to Find a Good Freelancer?
Online platforms such as Fiverr, Upwork, and Freelancer.com are great places to start.
These websites allow you to browse through hundreds of profiles of freelancers from all over the world, each with their own unique skill sets and experience levels. You can read reviews from previous clients to get an idea of their work ethic and communication skills, and even chat with them before making a decision.
Another option is to ask for recommendations from your professional network or search for freelancers on social media platforms like LinkedIn or Twitter. With the vast resources available today, finding a good freelancer has never been easier.
#1. Fiverr
#2. Upwork
#3 LinkedIn
#4 Make a
Facebook post in a Freelancer group
Cost of a Landing Page Using a Landing Page Agency
While it may be tempting to try and create your own landing page, hiring a landing page agency can have some valuable benefits.
Not only do they have the expertise to create a stunning page that will truly resonate with your target audience, but they can also save you time and stress.
However, the cost of using a landing page agency can vary depending on a range of factors, such as the level of customization required, the size of the project, and the agency's level of experience. It's important to do your research and find an agency that not only fits your budget, but also has a proven track record and can deliver the results you need for your business.
Advantages of Using a Landing Page Agency:
In order to convert visitors into paying customers, having a well-designed landing page is crucial. And this is where a landing page agency comes in.
The advantages of using a landing page agency are plenty. Firstly, they have a team of experts who can design and optimize your landing page to ensure maximum conversions. Secondly, they have knowledge and experience in different industries, which means they can tailor their approach to suit your specific needs. Finally, using a landing page agency allows you to focus on other aspects of your business, knowing that your landing page is in good hands.
Whether you're starting out or looking to improve your online presence, using a landing page agency is a smart decision that can reap significant rewards.
#1. Cooperation & Collaboration
Agencies typically have longer onboarding processes, but for good reason. This is so they can gather precise data on your target demographic and find out exactly what you are wanting created. Agencies will keep you updated on progress and work with you to make sure you are 100% satisfied.
#2. Error Free
Agencies typically have a wide range of skills and create landing pages that are error free and work flawlessly.
#3. Marketing/Conversion Knowledge
Digital marketing agencies main focus is creating customers using different conversion methods online. They will typically create the highest converting pages, meaning more of your visitors will turn into customers.
#4. Done-for-You Conversion Metrics & A/B Testing
Agencies will also be able to split test results on your landing page for you, and optimize it over time as new data comes in. Agencies may use certain heat-map analytics on your page to see where your visitors are spending the most time and how they can improve your page for maximum conversion.
Disadvantages of Using a Landing Page Agency:
Relying on a landing page agency to develop and manage these pages has some disadvantages.
For one, it can be costly to hire an agency to handle a task that you could potentially do yourself. Additionally, there may be communication barriers or delays when working with an external agency, which could affect the quality of the landing pages produced.
#1. Expensive
In today's world, luxury often comes at a cost. Getting the best landing page available also means paying more than doing it yourself or hiring a freelancer.
#2. Time to Final Delivery
Agencies typically have multiple projects going on at once, and may take 2-4 weeks to get your project completed. Compared to freelancers or the DIY approach, this might be too long to wait for your business.
How Much Does it Cost?
Every agency is different. For simple landing pages expect to spend around $400-$600 with an agency. For longer more complex designs, or for custom coding or E-Commerce landing pages, you may spend upwards of $1000.
A Word of Warning!
Agencies are the best option in terms of quality, but make sure you are going with a reputable, well established agency. Check out their website, ask for examples of previous work, and make sure to shop around, just like you would while finding a freelancer.
It may be tempting to go with the cheapest agency, but usually agencies that undersell their services do NOT provide high quality work.
Which One Should You Choose?
There are many great options out there for getting a great landing page up and running. I personally recommend either creating one yourself so you can learn the skill and make them when you need them, or to go with an experienced digital marketing agency.
I (of course) recommend my own agency if you choose the latter route. If you'd like to learn about our web building services, click here.
You are also welcome to give us a call or reach out. We would love to talk.
Consider Page Builder Software if:
Consider a page builder if you have free time, would like to learn about web design and building landing pages, and you are on a budget. Learning the skill yourself can be a useful tool on your belt for the future.
Consider a Freelancer if:
If you're in need of a particular skill set, but don't necessarily have enough work to justify hiring someone full-time, hiring a freelancer might be the perfect solution.
Freelancers can offer a variety of services at a lower cost than hiring someone full-time, and they can often complete the work on a shorter timeline.
Consider an Agency if:
There are many benefits to working with an agency, such as their expertise in a specific field, their access to a wide network of talent, and their ability to handle projects from start to finish.
If you have money to spend and need a landing page that will work on its first go, an agency is a must.
Conclusion
At the end of the day, there is tons of amazing options for getting a landing page made. Whether you are on a budget, or need a super high powered page built for a high-dollar ad campaign, you have choices.
I hope you found this guide useful, and if you are considering an agency to help you with your landing page, please give us a shout. We would love to help.
Check out our FAQs below if you have any questions that weren't answered.
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