Search Engine Optimization (SEO)

Search engine optimization is a collection of approaches and methods used to enhance the quantity and quality of traffic to a website from search engine results pages.

Through SEO, websites can better position themselves in organic (non-paid) search engine results, leading to an increase in visitors actively looking for goods or services.

To achieve this, SEO revolves around optimizing the content structure of a website as well as its usability and speed. This may include developing backlinks to the website from other related sources.

Our Search Engine Optimization Strategy

Search engine optimization involves various aspects, and even though Google remains tight-lipped when it comes to how their algorithms order search results, there are certain proven strategies that SEO experts use to ensure your website is visible on the web.

We make sure to pay attention to all the ranking factors listed below, along with various on-page and off-page elements and techniques that are a part of a good SEO strategy.

We tailor each strategy specifically to your needs. Every industry and location has different levels of competition, and has different factors google likes to see when deciding where to place you on the search engine results page (SERPs).

• Core Web Vitals: Google released an update to their ranking algorithm in June 2021 which incorporated three key metrics known as Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay. This update placed an emphasis on page speed and improving the user experience when navigating websites.

• Page Load Speed: The faster a Website loads, the better. If You had two identical websites, but one loaded slower than the other, the faster one would rank higher. In short, load speeds are a ranking factor.

• Mobile-friendliness: More than 50% of all internet traffic nowadays is generated through mobile devices such as iPhones, iPads, and other Android-powered devices. That’s why it’s essential for a website to be mobile-friendly, with user-friendly navigation and page design that looks good.

• User Experience & Navigation: Websites that are easy to use and allow people to quickly locate the desired information are more likely to achieve higher rankings in search engine results. To make sure your website is user friendly, we employ the latest web design and development technologies.

• E-E-A-T content: E-E-A-T Content stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and plays a crucial role in website rankings. Websites that offer accurate and reliable information will be ranked higher in search engine results. According to Google, this is one of the ways that their algorithm ranks the quality of the pages that it indexes.

With the above goals, we focus on 3 key areas while building websites.

Technical SEO: Optimizing the website's functionality and performance is essential to guarantee your users have a stellar experience while they browse. To identify potential areas for improvement, we utilize tools such as GTMetrix.com, PageSpeed Insights and Google’s Mobile Friendly Testing Tool to evaluate your site quickly so that any issues affecting its technical performance can be fixed immediately.

On-Site SEO: By adjusting the different parts and tags of your website, you can bring in more beneficial search engine traffic and maximize its potential.

Content Optimization: By crafting high-quality content and optimizing existing pages to match the keywords and phrases that potential customers search for, you can create a website experience tailored to your ideal visitor. This will help you capture more leads while ensuring they stay longer on your site – ultimately leading to increased conversions!