Landing Page Creation

Creating a Landing Page that actually converts visitors into customers can be difficult without the right strategy and know-how. We create landing pages that save you precious ad dollars by converting more of your visitors into customers.


Having a proper landing page can be the difference between an ad campaign being extremely profitable, or it flopping.


Schedule a call with us today, and find out how we can help with your landing page needs, online advertising, and more.

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What is a Landing Page?

A Landing Page is a stand-alone website or page within a site that ad traffic is directed to after clicking on an online ad campaign. These pages are designed to convert the site visitor into a paying customer using certain features and call-to-actions like click to call buttons and contact forms. 


While some ad campaigns may not need an ad campaign, most service-based businesses or medium to high ticket services and offerings will need a landing page to make the most out of your ad budget. Low quality landing pages will convert anywhere from 1%-10% of page visitors, while high quality landing pages that are crafted correctly will convert 20%-30% of visitors into calls or desired actions.


Typically, an Ad will take you to its landing page, and after you complete the desired action, you will be directed to a Thank you page. This is a type of sales funnel popular with both Search Engine Advertising and Social Media Advertising.

Why Landing Pages are Necessary for Ad Campaigns

A landing page is necessary for online Ad Campaigns because without them your precious ad dollars will go to waste. When ad campaigns are not performing well, there is three areas to look at to diagnose the problem:


  1. Delivery
  2. The Ad Campaign Itself
  3. The Landing Page


Is your ad campaign running and showing to people? If so, are you targeting the right audience, and going after the right interests or search phrases? If yes to both, then your landing page is where you are losing the customer.



A proper landing page can turn an $100 cost per conversion into a $20 cost per conversion. In this example, your advertising dollars can go 5X further, just from having a well converting landing page set up. They are super important to your online advertising campaigns success, and can be the difference between make or break when spending money on internet ads.

Landing Page in the Online Advertising Process

What Makes a Good Landing Page?

In order to have a good landing page, you should focus on achieving ONE action only on that page. This means either a form submission or call for most businesses. This could also be an product purchase. It is typically best to hide the header for service based businesses, so your visitor doesn't get confused and click around to the other pages on your site, forgetting what they came to your site for in the first place.


Good landing pages should show your services, and also areas serviced very clearly. The headline of the page should be EXACTLY what the ad is about. Having a page that continuously calls for action from the visitor and reinforces your ads main points converts the best.

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